Your Company's Sales by
Marketing to the Asian Pacific American Market!
ethnic market is becoming one of the most hotly sought after markets
by major corporations and businesses. Marketing to Asian Pacific
Americas can be very profitable!
Census data reveals that by the year 2050, this population segment
will triple from 10.5 million to 37.6 million.
Other compelling reasons, including high education levels, high
median incomes and the highest Internet penetration make this growing
segment a very lucrative growth market opportunity for marketers.
"When marketing dollars are getting tighter, it is imperative to
look for profitable niche markets to zero in on.
Asian & Pacific Islander Americans with origins from China, Korea,
Vietnam, Thailand, South Asia, Japan, Phillipines, and other Asian
and Pacific regions are providing a significant impetus to consumption
and are fertile playing fields for marketers.
your plans now for 2002's Ethnic Marketing Seminars sponsored by
Strategic Research Institute. Learn how to expand your market
by tapping into the huge $254 Billion
red-hot market segment. This could be your answer for delivering
market growth in a slowing economy. Talk with the early movers and
cutting edge professionals at these conferences.
here for the list of leaders who spoke at this year's 8th
Annual Ethnic Marketing Omnibus held October 29-31 2001 at the
University of Chicago, Gleacher Center
addition to the October, 2001 conference, the nation's leading experts
also convened May 7 and 8 at the Asian American Marketing Conference
at the Nikko Hotel in San Francisco. Executives from General
Motors, Verizon, Pacific Bell, MetLife, United Commercial Bank shared
their successful strategies marketing to Asian Pacific Americans!
in-depth conferences shared many important strategic and tactical
insights into developing a strong relationship with these consumers.
Visit for details on future conferences contact firstname.lastname@example.org
General Motors marketing executives spoke about the Automotive Industry
and Opportunities in Asian Pacific American markets. Tariq J. Khan
of Met Life shared insights on how MetLife has built a relationship
with the South Asian market. Erwin Furukawa, of Pacific Bell, discussed
a pioneer's insights into tapping this market. Ed Miller talked
about Verizon's approach and key challenges and concerns faced by
Eleanor Chang of United Commercial Bank highlighted perspectives
from the financial services industry and Chinese American consumers.
Marilyn Halter, author of "Shopping for Identity" revealed new insights
into America's changing and increasingly diverse population. New
data was shared from the United States Census Bureau by Lia Bolden,
Partnership Data Specialist.
The 2001 conference in San Francisco was chaired by two distinguished
Asian Pacific American professionals, Bill Imada from Imada Wong
Communications and Saul Gitlin from Kang and Lee. Attendees came
from EMI, Macy's West, State Farm, General Motors, Allstate, McNeil
Consumer Healthcare and more.
Reserve your space for future conferences by sending an email to
for any related information or call 1-888-666-8514