Benz Fashion Week in the Bryant Park Tents in New York, Shu
Uemura makeup artists preview his Spring/Summer Mode collection
Bonbon Fluos, a limited edition of whimsical pastels in Orange
Bubble, Mint White, Iced Lime, Sugared Pink and Lolly Cherry.
Misumi applies them with a fan brush on my cheeks and eyes and
the result is a sheer wash of color with a hint of opalescence.
curling my lashes, she uses the new mascara primer Lash Repair
to help nourish, moisturize and prevent lash breakage. She
combines it with Drawing Mascara giving me thicker and longer
lashes with no clumping. Her finishing touch is a moist new
Lip Rouge in Sweet Framboise.
head of artistic design at Redken sprays Traction with beeswax
to coat and protect my hair before he flat irons it to perfection.
Benz Spring Fashion Week 2003 at the Bryant Park Tents in New York,
AsianConnections’ Editor Lia Chang, previewed make-up and hair styles
for this season. Lia’s hair by Redken, and make-up by one of her
favorite lines – Shu Uemura.
Shu Uemura, the master make-up artist behind the empire.
I have been
using Shu Uemura’s line for years. After having my makeup done by
Misumi, an artist who trained under the master himself, I was curious
to learn more about the man, the true pioneer and visionary behind
territory is par for the course for this internationally renowned
makeup artist and cosmetologist. He was the first Japanese makeup
artist to establish his own company under his own name- Shu Uemura
Cosmetics, Inc in 1965. He paved the way for makeup artists like
Bobbi Brown and Francoise Nars to develop their own “signature”
actors, models and savvy cosmetic consumers alike have embraced
his cult skin care line that features a visually astounding palette
of cosmetic colors packaged in minimalist clear plastic, a full
line of scientific skin care, sleek compacts, makeup boxes, well
crafted makeup brushes and tools. His easy to use range of skincare
is a result of years of intensive research and is available in 200
locations around the world. At the Shu Uemura Beauty Boutique at
121 Greene Street in New York, you can schedule a complimentary
30-minute session with a makeup artist in the spacious art gallery-like
flair for the dramatic began early on in his native Japan. Born
on June 19, 1928, as a student he immersed himself in art, painting,
and music and appeared in stage plays. During WWII, he was enrolled
at the prestigious Seijo School.
on the Hollywood scene in 1957 when Universal was in Japan shooting
Joe Butterfly, Shu Uemura made a name for himself working on Paramount’s
film My Geisha with Edward G. Robinson and Shirley MacLaine several
years later. He transformed the vivacious redhead into a traditional
looking Geisha complete with jet-black wig. Before becoming a makeup
artist working with 1950’s Hollywood stars like Frank Sinatra and
others, he was a hairdresser.
The grand fantasy
filled productions churned out in Hollywood at the time set the
stage for the young Uemura to develop his own concept and avant-garde
vision. He worked along side makeup masters Frank Westmore, Web
Overlander, Ben Lain, Gordon Bau, and George Lane. In turn, as a
result of working on the faces of starlets and screen idols who
required heavy stage makeup; in 1960 he created his signature water-soluble
Beauty Cleansing Oil -- a gentle cleanser for the skin which proved
to be revolutionary.
Ahead of the Curve
Tokyo in 1964, he established the Shu Uemura Makeup Institute, his
professional makeup artist studio to share his Hollywood experience
and expertise with other artists interested in learning about makeup
techniques. In 1978, the Institute evolved to become the Shu Uemura
Beauty College. Transformed in 1983 to Shu Uemura Makeup, Inc.,
over 400 budding cosmetologists and makeup artists graduate each
year from Japan’s largest student body of beauty education.
life long dream when he opened his first Beauty Boutique in Tokyo
in 1983, he continued to forge an international presence by introducing
his beauty philosophies and products with the opening of boutiques
in Hong Kong, Paris, West Hollywood, across Europe and the Middle
East during the late 80’s and early 90’s.
Uemura Boutique, NY
Photo Credit: All photos courtesy of Shu Uemura
a key component in Shu Uemura’s beauty philosophy and in 1986, he
launched a center to research and develop biotechnological cosmetics.
Special ingredients like Cell Fusion A used in the Cleansing oil
is derived from three wine yeasts- Japanese Sake (Kuyugo), German
White wine (Geisenheim 1974), Japanese wine (Koshu). Cell Fusion
A works to protect and stabilizes the skin’s natural functions invaded
by the effects of sunlight, pollution and stress.
At his Muroto
Factory Museum open since 1999 at Japan’s Muroto Cape in Kochi Prefecture,
he explores the effective use of 100% pure deep sea water in cosmetics.
This water travels around the world in the bottom layer of the ocean
and only resurfaces in certain areas of the world-in Norway, Hawaii
and at Japan’s Muroto Cape. The deep sea water has 60 types of minerals
in it, comes from the depths of the ocean off Japan’s Cape Muroto
and is pumped up right from the source and bottled as a series of
hydrating deep-sea ocean water mineral sprays for the face, hair
and the body.
2000, L'Oreal group (Biotherm, Lancome) has had a strategic alliance
with Shu Uemura. Still vibrant at age 75, Mr. Uemura maintains an
active role in the company he founded, continuing to research and
develop new skin care products in addition to creating his Mode
Collection lines of cosmetics for Spring and Fall.
Not one to rest
on his laurels, Shu Uemura made his mark in cyberspace by becoming
the first Asian to be awarded the Bronze Cyber Lion in the "Online
Brand Advertising" category at the Festival International de Publicité
in Cannes for the design of his Shu Uemura website in September
2002. www.shu-uemura.com and www.shu-uemura.co.jp
Products I Can’t Live Without
My makeup bag
staples include the Nobara Cream Foundation #574, a perfect match
for my skin tone, the water soluble Cleansing Oil Balancer, which
removes my makeup like a dream and leaves no oily residue, the collagen
based Absolute Moisture Cream, the Mint Depsea water spritzer, glow
on blush peach #47, lip rouge in Mature Red, the famous eye lash
curler and the UV SPF17 underbase.
water resistant cream foundation has a light satin-like finish
and provides excellent coverage.
On Blush Peach #47
Rouge Mature Red
wider lash curve, it doesn't pinch your eyes.
underbase SPF 17 is one of the most popular products on the
line. It has a mousse foam texture that dries to a matte finish.
The underbase blocks both UVA and UVB rays and can be worn
alone instead of foundation to even out skin and provide sun
new Spring Look!
and revitalized courtesy of Misumi of Shu Uemura and Chris
Baran of Redken, I’m off to an art gallery exhibition and
a restaurant opening to party the night away!!!!!